Yearly Archives: 2011
A Movement Like This Just Does Not Happen Everyday
Remembering
A day after the anniversary of Mahatma Gandhi’s birthday, I feel lucky to just happen to be in India during an opportune time, while a massive people’s movement was ignited across the country, led by Anna Hazare and his team.
It makes me wonder if even they imagined that it would resonate so broadly and engage such mammoth public support. These kinds of movements just don’t happen everyday!
So, to be here, on the ground watching as it unfolded, not knowing which path it would take, and yet rooting for one side to win – well, like I said, I feel lucky. It just would not have been the same watching from afar – in the US – and trying to observe and relate to what was happening here. Even with access to Indian TV channels and the internet, the experience simply would have been aloof and just different.
Witnessing
Here I could talk to people – in the office, on the street, while shopping, to the domestic workers, my driver and others; it’s been amazing to see how engaged they were!
I still regret not braving the rain and traffic to get to the big march from Bandra to Juhu on August 21st to feel the energy of the thousands who were there (I have heard reports of everything from over 50,000 to 150,000 people marching that afternoon). Despite the numbers, it was a peaceful march, uniting people from all walks of life.
Even as a mere witness, it was great to be here and somehow, unknowingly become a part of what was happening – an awakening of sorts in India that stirred up strong emotions, opinions and passions.
What I would have missed
These were some of the interesting things that I saw along the way-
1. It was a movement that brought together massive numbers of people of every caste, creed, religion and income level for a common cause.
2. It also saw cohesion develop among various generations – from the young to the middle-aged to old and very old.
3. It cut across state and language boundaries.
4. It provided a bird’s eye view of people feeling empowered and that they could, in fact, be the change that they seek.
5. Another perspective provided to people was an idea of what true freedom felt like, and what it meant to be a democratic society.
6. There have been questions as to whether Gandhi is relevant anymore in modern India. This journey answered that question rather well. This was an amazingly peaceful demonstration of will and strength.
7. Because of the crisis situation that needed to be dealt with, it forced political parties to set aside differences and work together to ensure that Anna end his fast.
8. And for those of us who were not out marching on the streets, the media took great pains and care of transferring some part of that passion and sentiment to our homes.
With More to Come
All I hope is that the interim results accomplished were not just a passing phase. This is exactly how one cynic I met described it to me. More specifically he also said to me, “you really don’t understand India”. (That’s certainly a true statement!). He then went on to describe other movements – all temporary and accomplishing nothing in the long run.
True, in a couple of months, this is not headline making news anymore. But, I simply don’t buy that argument, because others in India have told me the opposite – that they have rarely seen something of this scale, something that did work to change how events unfolded and what results were accomplished. Sure, about all we can do at this point is watch and wait for the rest of the Jan Lokpal journey to occur. But far better to be vigilant. And to participate. Lest promises made are “forgotten” by the powers that be.
Team Anna is continuing to work relentlessly in the background and has not gone away anywhere. The government knows this and they will think long and hard before making any decisions towards another toothless Lokpal bill. That, in itself, is a victory. With more to come (says the optimistic expat).
Note: All photos, images and cartoons are courtesy of the India Against Corruption facebook page – a place where you can participate in the cause.
India’s Dreadful Obsession with Fair Skin
A trend in India that shows no sign of stopping or slowing down is one for “fairness” skin creams. This trend is not endemic to India, it is actually a pan-Asian phenomenon. So, just like the Western world of naturally fair skinned Caucasians spend their time in the sun or tanning salons in order to darken themselves, this reverse trend for making skin fair is prevalant in the darker skinned Asian countries. Something about the grass being greener on the other side perhaps…?
Calling this a trend is kind. It’s more of an obsession. Notwithstanding people from Thailand, Malaysia, Korea, and other Asian countries with the same obsession, let’s focus on India.
As crazy as it sounds, fairness is considered beautiful, sweet, clean…where the heck did this all come from? A typical matrimonial advertisement in India would read – “looking for fair, slim and tall professional for fair, slim and homely girl (age: 24)“.
For you Americans, in case you are wondering, “homely” is actually a compliment in India. I think it means a cross between beauty queen and kitchen queen. 🙂 And, for you Indians, in case you are wondering, “homely” in American means “definitely not attractive” (and that’s the kind definition).
So, when a baby is born in India, the first question from the inquisitive aunt is “Is she/he fair?“. Not, “Is the baby healthy and doing fine?”. Sad but true.
The fairness cream market in India alone is bumping up to $500 million, with healthy growth rates of 12-15% per year. This means every brand from the local to international ones such as Nivea, L’oreal,P&G, J&J and others are players. Hindustan Unilever is the market leader with a 70% market share, promoting the popular “Fair & Lovely” cream. Note that if you are fair, by association, you are lovely. A clever product naming strategy that has obviously worked for them.
While there is a definite inclination towards the female Indian, more recently, men’s fairness has also opened up – with Bollywood stars like Shah Rukh Khan (for “Fair and Handsome“!), Shahid Kapoor and John Abraham endorsing men’s skin whitening products. What’s good for the goose is good for the gander, I guess.
Even as international runways are actively promoting dark skinned beauties as models, and fashion magazines are coming under fire for photo-shopping cover girls to be fairer than they really are, I really don’t see minds changing any time soon in India. For one thing, this has been part of the cultural makeup of this country for centuries (check out some of the mythology), and for another, there is the whole current economics angle with a healthy market for fairness products that is only going to get bigger. So, sad to say, no one is in a hurry to stop this train from continuing to move backwards.
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Here is an inforgraph that I found on the website of Emami (makers of Fair & Handsome promoted by Shah Rukh Khan) that explained why men need fair skin (don’t miss the “Womens”). This is so tacky and wacky, it’s hard to figure out whether to laugh or cry! Just in case you think this has to be a joke, here’s the link to that page.
Moving on, from wacky to bizarre (or vice versa), the latest odd product extension for this already nauseating market is what I heard on TV the other day. It was a commercial for, get this, a fairness deodorant! In other words, don’t just smell nice under your arms, get fair and lovely there too. I call this taking things a bit too far. Even for India.
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