One good reason why I had never heard of them was because they were operating in stealth mode. Really.
Then Google went and invested more than half a billion dollars in the company, and all of a sudden, it made the news. This happened less than a month ago. But it’s still not completely clear what they make. By design.
Magic Leap came to my attention this week when someone sent me a link to their website. No doubt, we will be hearing more and more about this very cool company as it starts revealing itself to the public.
Yes, it’s magical. And it’s just a teaser.
I can see technologists frothing at the mouth – even if they don’t fully understand what’s up.
Is it virtual reality? Is it augmented reality? Or is it a combination of the three – with the third one being human reality?
Is it the next best thing? The disrupter of disrupters?
If you are anything like me when it comes to cool technology, and you have even a bit of the curiosity I did when I peeked into their website, you will join me in the quest for more knowledge. I have a feeling that I will be reading and learning whatever I can and keeping my eyes open for their announcements.
Go on. What are you waiting for? Check out their website. And wipe that froth, won’t you?
Remember, you (likely) heard it here first.
You can start with these – a couple of good reference articles below:
From Fast Company:
AN AMBITIOUS, STEALTHY STARTUP RECRUITS GOOGLE, QUALCOMM, AND VC AND HOLLYWOOD A-LISTERS TO BUILD NEXT-GEN AUGMENTED AND VIRTUAL REALITY.