Ferrari Enters to Navigate the Potholes

Ferrari opened its first retail showroom in India a few weeks ago.  This country has become one of the most attractive destinations in the world for super luxury automobiles. Mercedes and BMW seem almost outmoded by comparison – with a particular sect of customers.

Meanwhile, Rolls Royce, Bentley and Lamborghini have been around for some time. Yawn. So, enter more exotic super-luxury cars to expand the range and please the fancies of the new billionaires and super rich of India.  Aston Martin, Bugatti, Maserati and Koenigsegg (Confession: Not being in the same league, I had to look this one up to find out that it was the Swedish super sports car) are here now.

Now, it’s Ferrari’s turn. All major models will be available in India, and price ranges are from roughly $500,000 to $1 million for their cars.

My, but how far we have come!

The dynamic of these super-luxury automobiles navigating the potholes and traffic of India’s roadways reminds me of…what was it again?  Oh yes, yin and yang. 🙂

Here are some interesting facts about this market:

  • The average age of the customers is 33-34 (down from 40-42).
  • They are the rapidly increasing number of billionaires (or their kids) in this country who yearn to show off their new wealth with everything from super-homes to yatchs, private planes and flashy, super-expensive automobiles.
  • What do they do?  They may be rubber barons, diamond traders, exporters, or factory owners found not just in the large metros of India but smaller towns as well.
The most sought after feature of these super-luxury automobiles is actually quite simple.  It’s exclusivity.  And, to further make their purchase unique, customization has become the norm.
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Therefore, you may have the pleasure of a truly one-of-a-kind $4 million Aston-Martin or (since you are after all from the land of the Maharajas) make a truly one-of-a-kind custom change request. Here’s a real one from a customer (I kid you not) : an ivory steering wheel encrusted with diamonds on his custom Aston Martin.   
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So, there you have it, one-of-a-kind, truly exclusive and tacky, all in the same breath!

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Photo by: By Kaotic.nite (Own work) [CC-BY-3.0 (www.creativecommons.org/licenses/by/3.0)], via Wikimedia Commons

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Posted on June 13, 2011, in cars, demographics, india, quality of life, roads and tagged , , , , , . Bookmark the permalink. Leave a comment.

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